Storytelling For Designers
summary
Claims that stories change minds, build empathy and trigger action, shown with concrete tools: Freytag triangle for plotting arcs, storyboarding (Airbnb hired Pixar artists and the exercise forces a mobile‑first strategy), Hitchcock’s shot hierarchy, the rule of three and an emotional journey graph (Vonnegut). Workshop uses hands‑on exercises — sketching underwear, three‑frame wordless story, reimagining fairy tales into products — and reports that having four of five story ingredients usually makes a narrative persuasive.
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chapters (11)
- 0:00Introduction
- 1:12Storytelling matters
- 5:50Airbnb’s storytelling strategy
- 9:25Activity: Sketching constraints
- 25:16Building a narrative
- 34:57Five story ingredients
- 57:11Emotion in stories
- 1:05:34Activity: Wordless storyboarding
- 1:33:26Emotional journey mapping
- 1:50:16Future of storytelling
- 2:03:14Q&A
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