Unimaginable UX - A sneak-peek Into The Future of Design

on YouTube ↗25m

" summary

Claims that the future of UX is “unimaginable” and proposes Innovation 2.0: hunt for ideas that are today not feasible, not viable, not desirable. Method is deliberate unlearning and blue-sky thinking: a four-designer experiment at Swiggy removes technical and business constraints to sketch far-future propositions. Contextual numbers: Swiggy handles ~1M orders/day, is in ~500 cities and valued ~$3.5B. Outcome is a strong speculative proposition born from constraint-free design work, not yet product-validated but intended to anticipate what becomes possible.

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" chapters (5)

1. 0:00Introduction
2. 3:26Unimaginable UX
3. 7:29Past 100 Years
4. 13:37Innovation
5. 21:22Questions

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