UX crash course - What is good UX about?
summary
Daily UX work focuses on research, analysis and iterative design: running usability tests and quarterly CSAT surveys, mapping customer journeys, creating personas and low‑fi wireframes, then testing clickable prototypes. A recent change ships a new vertical navigation to support deeper product hierarchies; a 360 quarterly focus group co‑designs roadmap priorities. Concrete examples: long forms and misplaced reset buttons drop conversions, Ryanair buries insurance opt‑out, seamless cross‑device copy‑paste opens links on another machine, and four random words beat complex symbol passwords for memorability.
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chapters (7)
- 0:00Introduction and speaker background
- 1:06What is UX and what does a UXer do
- 5:26Good vs bad UX examples
- 9:45Creating good UX and user understanding
- 14:21Context and best practices in UX
- 17:55Collaboration between UX and development
- 18:59Q&A session
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