Chinese design for westerners
summary
China’s web market reaches ~1.4 billion people and massive commerce — Alibaba sells $9.3B on Singles’ Day 2014 and smashes that record within 12 hours in 2015, with Forrester forecasting ~$1T retail by 2019. Mainland sites require an ICP number, many users still run IE/Windows XP or 7, and QR codes are used for login and payment. Chinese fonts need ~20,000+ glyphs so dynamic subsetting or system fonts drive typography choices and file sizes.
AI-written summary · about
chapters (26)
- 0:00Intro
- 1:56The huge potential
- 2:14Culture aesthetics
- 2:53Chinese Internet users
- 3:38QR codes
- 4:15Baidu
- 4:42ICP
- 5:09Challenges
- 5:32Dialects
- 6:32Written Chinese
- 8:09Characters
- 9:03Fonts
- 10:01Chinese fonts
- 10:13Typography
- 10:26Icon fonts
- 10:58Dynamic subsetting
- 11:24Chinese web fonts
- 12:24Complex characters
- 12:58The Chinese alphabet
- 13:53Reading direction
- 14:30Chinese design
- 15:22Internet speed
- 15:46Typing in Chinese
- 16:16Cluttered design
- 16:38Linscott
- 17:54Conclusion
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