Chineasy: A Movement to Learn Chinese
summary
Chineasy claims a visual method that breaks thousands of characters into memorable pictograms, launched from kitchen napkin sketches into a website, Facebook weekly lessons and a community with weekly exams and monthly awards; early TED exposure drew ~8,000 LinkedIn followers and a viral surge, followed by a Kickstarter campaign and free apps, flashcards and books. Metrics: highlights that 1.3 billion speak Chinese but fewer than 100 million learn it; recognition includes a Design Museum best design award, showing the approach scales and gains adoption.
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