Ingenious Marketing

on YouTube ↗25m

" summary

Describes concrete moves: builds car sharing via DriveNow partnership with BMW, pushes digital bookings (about 60% of bookings via internet), and runs a global branding play—distinctive orange, bespoke uniforms and service training. Company spans 4,500 locations in 105 countries, €1.8bn turnover with a 2018 target of €2.5bn, and 60% female workforce supported by onsite childcare and leadership training. Reports successful North America launch and ongoing focus on yield management and mobile apps.

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" chapters (22)

1. 0:00Introduction
2. 1:54Women in leadership
3. 3:38Career and family balance
4. 5:03Global professional network
5. 6:08A day in the life of Regina Six
6. 7:12Marriage and family values
7. 8:37Advice to sons and leadership
8. 10:04Lessons from Merkel
9. 11:52Germany’s economic vision
10. 12:54Global ambitions and achievements
11. 13:55Expanding into North America
12. 14:16Brand ambassadors and team spirit
13. 14:57Daily motivation and happiness
14. 16:02Power of branding
15. 17:03Family spirit at Six
16. 18:28Defining happiness
17. 19:35Women’s leadership networks
18. 20:16Digital transformation and innovation
19. 21:40Future of mobility and car sharing
20. 22:02Encouraging women at work
21. 22:45Never saying I’ve made it
22. 23:49Secret to her success