~/talk

Digital Corporate Transformation

on YouTube 25m
Talkat DLDwomen 2014 · 2014-07-29..07-30· [engineering-leadership]

speakers

name:Simone Menne
links:none on file
name:Jennifer Lachman
links:none on file

resources

video:https://youtu.be/kXx7qmFYASQ
slides:none on file

summary

Lufthansa treats digital as the new normal and reorganizes around concrete moves: a consolidated innovation budget (CEO‑backed, framed as reallocated ~€500m), parallel pilots across brands like Germanwings, an external innovation hub to mix startups and staff, and internal gamification where ideas get likes and funding. The company pilots rapid prototyping while keeping strict safety zones, unbundles journeys for individualized offers, plans predictive marketing using passenger data, and admits low‑cost carriers and Google‑style aggregators are currently ahead.

AI-written summary · about

chapters (4)

  1. 0:00Start
  2. 3:21Lufthansa
  3. 16:34How Do You Get Your Employees on Board
  4. 19:22Predictive Marketing

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