Designing around people’s lives to unlock sustainable growth
summary
Over 16 weeks across the UK, US and South Korea the team tests a Google Play toolkit on five app categories and builds concrete experiments: a mocked language app that asks why / how / when and lets users set schedule and lesson length, bite-sized comeback content like a two-minute quiz or single-meal logger to reduce friction, and a pause/snooze feature (weekday/weekend pauses and paused streaks). Iterations on time-in-app messaging end on “you spent more than usual,” and a three-question checklist guides which features ship.
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chapters (12)
- 0:00Intro
- 1:10About Made By Many
- 3:10About Universe As Possible
- 4:55How Do We Design
- 6:43User Truths
- 8:47Science
- 10:13Get back into a habit
- 12:44Why help users get back on track
- 14:48Pause and take a break
- 16:41Why is this important
- 20:33Context
- 21:54Brand Values
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