Using affinity learnings to better understand your players
summary
Google Play runs an affinity analysis that maps which genres the same users play, finds 95% cross-play from arcade/hyper‑casual into other categories, and shows session lengths rising up to 20x and buyer percentages rising as much as 20x when those users play shooters or MMORPGs. Platform data flags cannibalization risk—87% of MMORPG core users play a single title versus ~28% of racing users playing three or more—and studios use those signals to add narrative or social mechanics (examples: Gardenscapes→Homescapes, RAID, Dynasty Duels).
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chapters (12)
- 0:00Intro
- 4:38Insights about your gamers
- 8:48Engagement graph
- 16:53Florian
- 17:53Genres
- 18:06Classification
- 19:41Market size
- 20:15What you get
- 20:52What we did
- 21:23Plarium Shadow Legends
- 22:41Narrative
- 23:33Recap
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