What’s next for gaming? Trends to expect in 2022
summary
Data covers 750,000 games from 230,000 developers and shows overall revenue up ~30% year‑over‑year and daily active users more than 50% above Jan 2019 baselines. Hypercasual titles grow fastest (+137%) but top‑tier audiences cluster around casual/midcore/hardcore, and 13% of developers expand portfolios by six or more games while 34% release nothing. Ad viewing rises from 21% to 25.9% of DAUs, starter packs drive $5–$8 average transactions, and segmentation lifts Day‑1 retention from 26.3% to 33.4%.
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chapters (9)
- 0:00Introduction
- 6:34Gaming growth in pandemic
- 11:18Gaming habits and revenue
- 19:44Monetization and retention
- 25:26Genre revenue and preferences
- 31:36Multiplatform expansion
- 36:12Live game longevity
- 39:51Gaming predictions 2022
- 43:47Q&A
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