How SYBO runs the decade's most downloaded mobile game
summary
Studio describes ten years of Subway Surfers as a replayable, touring endless runner with 3.2 billion downloads, ~100 million monthly players and peaks above 20 million daily active users; growth comes from a three-week content cadence, 60+ city “world tour” events, a rebuilt codebase using Unity plus Addressables and custom Live‑Ops tooling, a 140,000+ Discord for rapid feedback, and a May 16 Super Runners contest to turn a fan into an in‑game character.
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chapters (7)
- 0:00Welcome
- 10:24Building game studio culture
- 20:55Subway Surfers' endless runner
- 33:47Partnerships driving success
- 41:53Mobile gaming future
- 46:38Super Runners anniversary
- 50:54Q&A
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