The Sky Roller Story: How we Created More Value by not Looking for Top Ranking Charts
summary
Homa Games turns a one-week prototype built in Unity into Sky Roller, a swipe-left/right runner with short segmented levels, lots of skins and a shop, iterates by switching camera and controls, and validates ideas with fast market validation (FMV) and UA tech. Metrics land at roughly 80 million installs, day‑1 retention above 50% and day‑7 around 15% improving over time. Monetization is ~90–95% ads, 5% IAP; prelaunch squads of four tune game feel, icons and creatives to scale acquisition.
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chapters (9)
- 0:00Start
- 0:22INCREDIBLE INDIES
- 8:01A FOCUS ON SKY ROLLER DEVELOPER
- 9:11IDEATION
- 12:11EXECUTION
- 13:53TESTING
- 17:01PRE-PUBLISHING
- 21:36LAUNCH
- 22:13NEVER ENDING OPTIMIZATION
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