Influencers as Part of Your Video Creative Mix
summary
Introduces an Influencer Generated Content (IGC) workflow where influencers act as paid actors who record gameplay off-platform and deliver short ads that run on Facebook/Google; backend redirects PC viewers to SMS links and supports fingerprint/MMP attribution. Claims thousands of creators, fast multi‑language turnaround in days, typical pricing around $1,000 per influencer, and a case where CTR rises 70% and CPI drops 50% using IGC creative, improving IPM and ROAS.
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chapters (20)
- 0:00Introduction
- 1:41User-generated content impact
- 3:05Influencer marketing challenges
- 6:38Influencer Generated Content
- 9:15IGC benefits for ads
- 10:18TikTok and Snapchat trends
- 12:03Funtom 8 IGC success
- 14:08IGC ad concepts
- 15:54IGC ad examples
- 18:21Summary and offer
- 19:02Q&A
- 20:46Tracking installs and CPI
- 22:13UGC and influencer approach
- 23:56Authenticity vs control
- 26:05Micro vs macro influencers
- 27:31Facebook reach solutions
- 28:35IGC pricing and structure
- 29:40New vs Pro ads
- 30:22Regional IGC targeting
- 31:29Closing and Q&A
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