The Benefits of Using a Publisher Rather than Going it Alone
summary
Small indie studio of three publishes Clean Up 3D with a partner that runs 30+ ad networks, owns live‑ops servers and runs continuous A/B tests that sometimes double revenue. A prior game hit ~10M downloads but lacked monetization; publishing fixes placements, mediation, SDK updates and timings. Typical acquisition thresholds cited are CPI < $0.30 and D1 ≥35% and publishers commit to multi‑year live ops (three years) to sustain ROI.
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chapters (21)
- 0:00Intro
- 0:43Introductions
- 1:20Hugos Background
- 2:07Simons Background
- 5:00What goes into publishing
- 7:38Leveraging expertise
- 7:55Benefits of working with a publisher
- 10:03Being in constant contact with publishers
- 11:01Communication between developer and publisher
- 12:29Monetization
- 15:13Leveraging
- 15:52How long does the relationship last
- 18:07The benefits of working with a publisher
- 18:27Tips for developers looking for a publisher
- 20:34Transparency in contracts
- 20:54Tips for developers
- 23:15The Big Indie Pitch
- 25:15Can it be
- 25:35What made you choose Fireside
- 26:01Criteria for choosing a publisher
- 27:12When do you look for a publisher
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