2020 so far - How the Mobile Gaming Industry is Changing
summary
GameAnalytics uses fresh benchmarks (data through last week, partners include Adjust) covering 2 billion monthly players, 22 billion sessions, 100k games. Findings: unique users surge mid‑March with peak late March/early April and overall traffic roughly +10% versus pre‑pandemic; day‑7 retention falls (top 2% drops from ~25% to ~22.5%), Android retention ~15–20% vs iOS ~23–25%; hyper‑casual lifecycles compress to days; average session length differs massively — 6 min vs 30 min between quantiles — and CPIs fall (Europe ~half US, e.g. €0.05 vs $0.14).
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chapters (7)
- 0:00Introduction
- 2:50Industry Change
- 6:15Retention
- 13:35Session Length
- 17:40Acquisition
- 20:32Key Learnings
- 26:47Questions
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