Hypercasual 2.0
summary
Netmarble proposes Hypercasual 2.0: keep the easy core and low CPI of hypercasual but add selective RPG features, ranking and live social tools to raise retention and monetization. Expect prototype testing, 2–3 months to soft launch and 4–6 months growth iterations; goal is a revenue mix moving from ad-dominant to about 60/30/10 revenue split (ads/IAP/subscription). Example: City Bus adds RPG rankings and live features in China and shows higher ARPPU and LTV. Partner studios must demonstrate KPI-driven game design; publisher provides data-driven live-ops, design support and publishing.
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