What Does Success Look Like in UA?
summary
Panel lays out concrete UA moves: split budget into a small pure experimentation bucket and a performance bucket, run control groups to measure incrementality and control groups, and optimize toward retention/revenue events not installs. Use creative automation and ad libraries (e.g., Bidalgo/Opteka-style tools) to scale video/playable ads. Prioritize multi‑touch attribution, retargeting for mid/high payers, and channels: Facebook/Google duopoly plus duopoly plus Snapchat and TikTok for awareness and discovery. Metrics: scalable profitable CPA/ROI at cohort level and repeatable learnings.
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chapters (9)
- 0:00Start
- 3:58What Are the Current Trends and Best Practices in the Mobile Market at the Moment
- 10:20How Would You Define a Successful User Acquisition Campaign
- 15:34The Customer Journey
- 15:44Multi-Touch Attribution
- 16:50What Marketing Tactics Do You Recommend for a New Game versus an Existing One
- 25:02Retargeting
- 26:57What Channels Can Be Helpful for You a Campaigns
- 33:00Is It Possible To Be Too Heavy-Handed with the Ua
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