From Live Ops to LIVE OPS
summary
King moves Farm Heroes Saga from weekly, cosmetic “lowercase” live ops toward event-driven uppercase live ops by adding a dedicated events track, a dev pod and an event central team. The calendar shifts from ~60 unique live ops with 40% recurring to a mix of 30 recurring, 20 unique and headline events. An in-house A/B tool and CRM tooling enable tests and quick proofs; a concrete example is Emilia's Adventure (18 levels, narrative layer, Apple/Google featuring) which raises engagement in A/B tests, DAU and community metrics.
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