Lessons we Learned as a Publisher

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" summary

Publisher role shifts from product drops to long live services, with minimum project sizes rising from sub-$1M to minimum project size $2M and a checklist built from 115+ launches. Decisions rely on soft launch data, internal focus groups and staged territories to avoid global-launch bugs. Deals commonly use 50/50 revenue splits and global publishing needs local teams—more than 1,000+ employees and 10+ regional offices support localized live ops.

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" chapters (15)

1. 0:00Intro
2. 0:57Introductions
3. 1:41The role of a publisher in 2020
4. 2:59How the role of a publisher has changed
5. 5:36Lessons we learned as a publisher
6. 8:30Developer and publisher relationship
7. 10:18Learning from failure
8. 14:18Lessons learned
9. 16:04Western vs Eastern developers
10. 18:03Biggest differences between Western and Eastern publishing
11. 20:19Balancing the right game to the right market
12. 22:42Soft launch
13. 25:34Monetization
14. 27:16Success
15. 28:31Reentering Hyper Casual