Hybrid Monetisation Deserves a Hybrid Investment Strategy / Supercharge Your Instant Games
summary
Argues that hybrid monetization needs a matching UA mix: combine mobile app installs, app event optimization and value optimization rather than chasing ROAS alone. Cites that 89% of top‑1000 apps have an ad SDK and internal tests across ten studies show the diversified approach drives 50% more incremental installs, ~33% more app opens, ~60% better day‑2 retention and +5% seven‑day purchases. Also gives Instant Games tactics (game‑boards, fast onboarding, share incentives, rewarded video) for hyper‑casual, turn‑based and puzzle titles.
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chapters (8)
- 0:00Start
- 5:09Adjust strategy to the game type
- 6:36Hyper Casual Games
- 10:07Turn-based games
- 11:35Puzzle games
- 13:22Summary
- 25:44Investing in Players Doesn't Just Boost Ad Revenue...
- 28:45Measure the impact of your testing
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