How to Monetise Mobile Games in 2021
summary
2021 monetisation prescribes concrete steps: update SDK to 6.2.1 and matching mediation adapters, implement the set advertiser tracking enabled flag and add Audience Network SKAdNetwork IDs to comply with iOS 14 requirements. Shift to 100% bidding — tests show up to a 27% lift overall, Voodoo sees +12% ARPDAU and 10% less ops time, Lucky Cat +20% and six hours saved weekly. Adopt hybrid monetization and reward formats — rewarded video drives engagement (32% find it twice as useful; 71% of hardcore gamers accept it; 79% of developers call it their top format). Instant and cloud games reach ~700M users and support ads plus IAPs.
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chapters (7)
- 0:00Intro
- 1:35iOS 14 Changes
- 6:35Bidding
- 10:48Hybrid Monetisation
- 12:29Rewarded Video
- 15:39Instant Games and Cloud Games
- 19:48Wrap Up
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