Finding New Audiences for Your Mobile Games
summary
Argues that taking mobile games to web/PC is practical now: use WebGL or a launcher, own tracking and payments, and run a quick vertical-slice UA test first. Cites a Nexters case where web launch supports 245 payment options and boosts revenue 10x in a month, estimates an extra $0.20 per $1 earned on mobile from a web version, and contrasts ~5% merchant fees versus the app stores’ 30%. Flags Bluestacks metrics, IDFA attribution loss, control differences, and added live‑ops overhead.
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chapters (13)
- 0:00Introduction
- 4:00Who is Nicole
- 4:38What is Xli
- 5:11Current Top Cross Platform Games
- 6:15Key Challenges for Mobile Games
- 8:50Signs of Growth
- 11:37Hero Wars
- 13:30Web vs PC
- 16:29What to Expect
- 19:36Platform Tax
- 20:08Discord
- 20:37WebGL
- 21:59WebGL Problems
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