Navigating Uncertainty: Apple Privacy Changes & the Impact on Ad Monetisation
summary
IDFA loss already shows 20% lower CPMs for non‑IDFA segments and studies report a 20% CPM lift with high ATT adoption; teams implement SKAdNetwork and SDK updates, test ATT prompts, conversion values, third‑party logins and switch between waterfall and in‑app bidding (waterfall tests sometimes win). Vendors like Odio supply audio ads that increase retention in cohort tests. Product work focuses on longer sessions, higher retention and more IAPs to offset ad revenue drops.
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chapters (4)
- 0:00Start
- 24:08What Do You Expect a Post Idfa World To Look like
- 30:05Audio Ads
- 31:20The Impact on Game Design
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