Curated Panel: Billion Dollar Secrets: Games That Never Die.
summary
Panelists describe concrete wins and tactics: using causal impact and mixed-media models and incrementality testing to navigate ATT and Android privacy changes; automating reporting and creative pipelines while keeping human ownership; testing creatives and channels holistically to avoid cannibalizing organics; adding a Tetris With a Twist mission mode after A/B tests that increased engagement; careful ad placement (rewarded video and interstitials at level end) to balance revenue and churn. One publisher reports tripled UA budget and doubled installs after ten months of disciplined UA testing.
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chapters (15)
- 0:00Billion dollar games panel intro
- 1:50Panelists and their games
- 3:40Game longevity key elements
- 6:08User acquisition strategies
- 8:55UA changes and privacy
- 12:07Testing new UA channels
- 15:16Streamlining UA workloads
- 18:30Player engagement and community
- 23:23Ad monetization vs retention
- 26:57UA and monetization teams
- 27:19Advice for game devs
- 31:17Q&A on market insights
- 33:06Wide vs niche games
- 36:40Sequel opportunities
- 38:04Closing remarks
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