Democratizing LiveOps: How Leading Studios are Achieving Peak ....
summary
Argues that studios cut dev tickets and shave time to value by pushing live ops and player personalization into the hands of product and marketing through a game control layer, not by rewriting core server logic. Claims Clevertap’s platform unifies lifecycle marketing, in‑game offers and remote config and runs on a Tesseract database that supports orders of magnitude more events and attributes than typical solutions, freeing engineers, increasing agility and improving retention and LTV while reducing spreadsheet chaos.
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chapters (8)
- 0:00Democratizing LiveOps
- 1:26Post-launch challenges
- 5:06Manual LiveOps struggles
- 8:20Manual LiveOps consequences
- 10:51Business teams empowered
- 12:36Technical LiveOps solution
- 15:44Business-owned LiveOps benefits
- 16:28Q&A
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