Re-Inventing LiveOps Strategy: Adapting to the new Norm
summary
Shows a concrete system for building and iterating Live Ops with minimal engineering by wiring interconnected in‑app messages and remote configuration into templatized event blocks (push, rich media, up to eight IAMs, Jinja randomness and custom reward actions). A customer case ships a lightweight three‑screen event that delivers ~5% revenue lift on first run, then scales across titles. A dataset of ~1,800 campaigns and 670M messages finds only ~3% use deep personalization yet behaviorally triggered messaging roughly doubles RPU.
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chapters (6)
- 0:00Introduction
- 1:57Speaker & platform overview
- 4:03New norm in LiveOps
- 6:32Destination Solitaire case
- 14:44Data insights from campaigns
- 17:13Key takeaways and Q&A session
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