How to Maximise Engagement (& Fun!) Through Live Ops Strategies
summary
Leanplum and The Sandbox describe a data-driven live ops stack: remote config to flip offers and SDKs, lifecycle CRM via push/in-app/email, and A/B testing as the foundation. Analysis across 670 million messages and 1,800 campaigns shows behavioral segmentation (recency/frequency) doubles revenue per message versus demographics, real-time triggers are under 10% but boost outcomes, and triggered push/email yield about 5x revenue per message. A case test reports a 16% open-rate lift and 17% revenue lift from timing and content A/B tests.
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chapters (9)
- 0:00Intro
- 1:15Introductions
- 3:35About Lean Plum
- 7:00Life Cycle Marketing
- 15:07Personalization
- 21:22Distribution of Campaigns
- 22:04Triggered Communication
- 23:02Case Study
- 25:02QA
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