Superstar Session: Unlocking Gaming's Potential as a Media Channel
summary
Admix positions in-play ads as native product placements that run via a lightweight SDK plugin for Unity, serving real-time, data-driven creatives across ~300 mobile games; the company reports $10M VC raised, ~50 staff, rapid growth and claims no Day‑1/7/28 retention drop in Neon Play A/B tests and higher LTV for publishers. Inventory is exposed to programmatic buyers, measurement uses third‑party viewability, category blacklists protect brand safety, and reliance on brands rather than IDFA keeps CPMs stable post‑iOS14.
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chapters (16)
- 0:00Intro
- 0:34About Admix
- 2:31About Gaming
- 5:21Why is it relevant
- 6:31Ingame
- 8:06Barriers to Gaming
- 11:51In Play Experience
- 14:09RealTime Ad Delivery
- 15:40Availability
- 17:53Measurement
- 21:23Case Study Neon Play
- 22:52Increase in LTV
- 23:31InGame Revenue
- 24:46InPlay Works Everywhere
- 25:43Summary
- 27:05Questions
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