Next generation playable ads on mobile
summary
Zplay introduces a new playable ad format that sits between streaming and HTML5, built to serve low-tier ad markets and 3D action titles while using the game’s original UI. The platform claims 2–3× conversions, can run everywhere including Southeast Asia and Latin America, and cuts creative costs from ~$15–25k down to as little as $1,000, enabling fast A/B tests; developed in Europe, the ads report comparable memory overhead and often double rewarded-video CPM.
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chapters (7)
- 0:00Introduction to playable ads
- 1:13Z Play's path to innovation
- 2:52Overcoming industry hurdles
- 5:54Making ads more accessible
- 7:56Demonstrating the new format
- 12:11Closing and contact info
- 12:58Q&A session
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