Facebook Instant Games – The state of play
summary
Platform runs HTML5 games across Messenger and Facebook, reaches more than 1.3 billion Messenger and 2 billion Facebook users with ~70–80 live titles, and reports 800 million people playing Facebook-connected games monthly. Discovery uses a Games tab, game pages, deep links and in-thread updates (47% of sessions start there). Social play boosts retention (2–3x, up to 5x for multi-thread players); 8 Ball Pool sees ~800,000 turns/day. Monetization adds rewarded video and interstitials, with IAP testing on Android; bots, live streaming and landscape beta are rolling out.
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chapters (18)
- 0:00Start
- 3:32Idea behind Instant Games
- 3:54Html5
- 4:28Birthday of Instant Games
- 5:21Tetris
- 6:51Discovery
- 7:25Games Tab
- 7:46Game Pages
- 8:30Deep Links
- 9:04In Thread Updates
- 9:45Battleship from Crew Games
- 11:09Cross Promotion
- 12:44Inviting and Challenging Friends
- 16:07Words with Friends
- 17:21Monetization
- 17:35Video Ads
- 18:24Sneak Peek
- 20:10Questions
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