Don't do it like a virgin – Automated revenue management in gaming
summary
Claims a 50% uplift in IAP revenue by deploying automated revenue management that uses machine learning, predictive analytics and deep data pooling. Describes a platform that ingests store purchase histories, sets dynamic pricing per consumer and per-country (example: suggested 16¢ vs $0.99), creates bundles, and adds a visual loyalty overlay via an SDK with 30+ tactics. Pilots report doubling revenue, Russia tripling free-to-bill, Italy +66% on an item and retention rising from 32% to 46%.
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chapters (10)
- 0:00Intro
- 0:45Market overview
- 1:30Why is this important
- 2:23Model Nationals
- 5:22The Problem
- 9:00Dynamic Pricing
- 10:11Readjusting Pricing
- 11:46InGame Economics
- 15:15Loyalty
- 19:53Questions
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