5 reasons why you need to embrace interactive ads now
summary
Claims that interactive ads out-earn video and boost retention get backed by numbers and a method: HTML5 playables and interactive video units are built, instrumented to record per-screen drop-off, and iterated. Case studies show an original IPM of 1.3 rises to ~2.6 after removing tutorial pain points and that a simulation-only variant hits 3.4 IPM, with CPM up ~50% when IPM doubles. The workflow is: build short, measured prototypes, cut screens with ~70% drop-off, rerun and compare installs per mille.
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chapters (13)
- 0:00Introduction
- 1:30Evolution of mobile ads
- 3:05Why interactive ads
- 4:30Types of interactive ads
- 5:15Interactive videos
- 6:30Animated showcase
- 7:12Choose the right ad unit
- 7:52Research
- 8:23Data
- 9:37Case study
- 10:59Case study results
- 12:12One on one comparison
- 14:26Questions
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