How to get the most out of your ad strategy
summary
Three years of survey data with hundreds of responses show ad income shifting rightward, with many games now getting 20–60% of revenue and some clients hitting 60%+ from ads. Recommendation is to treat ads early via a player-first approach, use mediation and dynamic cascades to access 6–20 networks, and run A/B tests. DeltaDNA’s tools and its Smartads mediation are cited for real‑time segmentation, CRM, ad optimization and keeping CPMs high.
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