Wappier on improving mobile game monetisation by up to 50 per cent
summary
Wappier claims its cloud ML platform and simple SDK deliver 30–50% revenue lift and 40–50% longer LTV by combining loyalty points, bundling and dynamic regional pricing. Platform processes >1 billion data points/day, pushes real‑time bundle prices into stores, and segments offers per user to avoid single‑item discounts. Integration requires an SDK and data feed; company cites 22% monthly revenue growth last year and a 30‑person team scaling up.
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chapters (7)
- 0:00Introduction
- 1:13Dynamic pricing
- 2:58Simplifying localization
- 4:09Pricing algorithm
- 5:15Feedback
- 6:15The big push
- 6:45Monetisation
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