Panel: Monetisation In 2025 – Navigating The Evolving Landscape.
summary
Panel argues that hybrid monetisation is effectively mandatory by 2025, with ad-first studios (Voodoo, SayGames) finding it easier to layer IAPs than the reverse. Solutions mentioned include first party data and ML-driven per-player personalization, offer walls as low-friction ad transactions, and ad quality platforms that provide real-time ad transparency and enforcement. Mediation is dominated by AppLovin/MAX, header bidding remains a live alternative, and publishers face real switching costs even when new tech could lift long-term LTV.
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chapters (7)
- 0:00Monetization trends in 2025
- 4:20Hybrid monetization strategies
- 14:53Ad quality challenges
- 27:30AppLovin Max impact
- 35:35Adtech innovations for 2025
- 39:50Hyper-personalization future
- 40:12Closing remarks & Q&A
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