Session: Embracing New Technologies – A Must-Have For Ad Monetisation And UA Managers
summary
Claims a tested stack that combines first-party data + machine learning + AI to recover signal loss from ATT and raise value on opt-out users, reporting 20–30% higher eCPM from opt-out users in trials. Describes an SDK (Max mediation / LevelPlay or direct) collecting progress, spend and receive events, feeding churn prediction, conversion prediction, dynamic messaging and real-time bid optimisation, and cites a client case with 5% uplift for a 100M-download title.
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chapters (12)
- 0:00Introduction
- 3:12Ad monetization challenges
- 5:42ATT opt-out revenue impact
- 6:25First-party data for tracking loss
- 7:06AI in ad monetization
- 8:11First-party data + AI/ML
- 9:13Publisher benefits from game data
- 10:19Gameplay mechanics insights
- 11:22Compliant ad tech: build vs integrate
- 12:25Platform behavioral analysis
- 13:08Ad optimization case study
- 14:33Q&A
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