Panel: Source Of Truth – Navigating Conflicting Financial Data
summary
Panelists show concrete failures and fixes: missing attributions in the MMP causes studios to over‑spend by ~£/$1m per month and drop into insolvency; mixing paid and organic users inflates payback to six months when the real figure is 720 days; a proscribed diligence example buys a company for $45m and then sees a beta title make $100m, $200m and $250m year‑on‑year; practical fixes include standard definitions, finance business partnering and uploading cohort data to CET gbt for calendar‑based cash forecasts.
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chapters (15)
- 0:00Panel introduction
- 2:32Panelist backgrounds
- 4:20Conflicting financial data
- 7:57Impact on runway decisions
- 10:51Data definitions importance
- 13:17Finance-UA alignment
- 15:25Time in forecasting
- 17:10Resource allocation standards
- 19:59Breaking finance-UA silos
- 21:27Public data for acquisitions
- 23:13Finance operations partnering
- 25:20Trust in UA funding
- 26:46Profitable growth timelines
- 27:50Aligned financial definitions
- 29:39Closing remarks
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