Panel: The Rise Of Rewarded UA – How To Take Advantage Of The Marketing Revolution.
summary
Annual Misplay data shows 79% use multiple loyalty programs and 51% spend more when rewarded, and the panel explains how rewarded UA mixes with IAP/IAA, live ops and personalization via AI to lift retention. Recommendations include testing many rewarded platforms, syncing live ops with partners, sharing first‑party data, and beware of opportunistic low‑quality players and fraud. Several companies are building automation and integration tools (examples named: Go‑Cart and Pacitos Marketplace) to unify reporting, enable custom rewards and scale deeper engagement rather than just broader installs.
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chapters (13)
- 0:00Panel introduction
- 1:29Rewarded UA evolution
- 4:18Spender behavior & loyalty
- 8:24Growth vs sustainable engagement
- 11:56Live ops in UA strategies
- 14:22Data-driven optimization
- 17:32Goals for UA campaigns
- 21:02Scaling UA campaigns
- 23:29Future trends in UA
- 29:29Marketing advice 2025
- 36:32Diversifying UA partnerships
- 38:17Tools revolutionizing UA
- 40:41Closing & Q&A
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