Panel: Championing Community – Building Player Connections Outside the App Stores
summary
Panel argues that direct channels and community tools meaningfully lift revenue: companies report ~14% off-app purchases on day one and aim for 50–60% off-platform within 3–6 months; previously 80% of top publishers had DTC but half moved only ~5% of users and 80% saw ≤20% of purchases off-app. Built outputs include 500+ web shop rollouts, game hubs tied to Discord communities, and >$1.5B processed — these increase retention and conversion when live-ops and targeted offers are used.
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chapters (7)
- 0:00Panel introduction
- 6:23Communicating with players
- 14:05Discord in player communities
- 22:08DTC opportunities
- 30:12Past 12 months learnings
- 35:532025 gaming predictions
- 37:58Closing remarks
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