Session: Hay Day – 12 Years Of Growth & Scaling For Longevity
summary
Hay Day launches on iPad in 2012 as Supercell’s first tablet title and still centers a simple touch harvest-and-wait mechanic; the game claims steady growth with a loyal player base, over 1 billion barns created and monthly active users that remain stable or slowly climb. Team scales to about 50 people by splitting into three subcells with a leads layer, uses YouTube dev updates and a Gordon‑themed campaign to recruit and retain, and retires features by data plus community feedback.
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chapters (11)
- 0:00Hay Day's 12-year journey
- 1:30Supercell's mission and origins
- 3:17Design pillars at launch
- 5:28Twelve years of growth
- 6:54Supercell's independent team
- 8:40Scaling while preserving independence
- 10:05Staying true to core
- 12:18Player motivations for calmness
- 13:43Q&A: balancing players
- 15:07Expanding farming fantasy
- 16:13Feature retirement and complexity
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