Session: From Players To Profits – Leveraging The Value Triangle For Enhanced ROI
summary
A new operational framework called the value triangle centers the user between advertiser and publisher and ties MMPs (AppsFlyer-style) and liveops events into an ML engine that optimizes offers, timing and payouts. The platform treats publisher index margin as a lever—raising rewards to test lift—and measures recency and frequency plus blended KPIs like trust rather than raw uplift. Examples: fintech-style rich data yields higher take and stay rates; goal-based pushes (get to level 5 in X days) drive better retention and ROAS.
AI-written summary · about
chapters (14)
- 0:00Rewarded platforms introduction
- 1:04Value triangle framework
- 3:55Why value triangle created
- 5:00Balancing UX and advertiser goals
- 7:10Fintech lessons for gaming rewards
- 8:12AI for user targeting
- 9:58Publisher index and margin
- 10:40Dynamic targeting success
- 11:43Engagement without gameplay disruption
- 13:29Dynamic reward tiers
- 14:55Measuring engagement
- 15:37Publishers leveraging value triangle
- 16:38Partner implementation
- 17:40Marketing calendar alignment
related talks
22mSuperstar Session: Practically Personalized – Building Experiences Beyond Ad Monetization
23mThe unreasonable effectiveness of data for better monetisation
37mAd Monetization, IAP, Subscription Model – What is the Future of Monetization?
38mWinning Strategy for Digital Advertising - Stop Wasting Budgets & Maximize ROAS with Data
10mRedefining the UA Playbook in the new era of Mobile
37mEmbracing complexity and compliance in modern user acquisition
25mDon't do it like a virgin – Automated revenue management in gaming
19mHow to Leverage Predictive Analytics to Enhance iOS Marketing Performance