Redefining the UA Playbook in the new era of Mobile
summary
Argues UA now depends on LTV not install spikes, citing a 40x uplift in LTV when tying play to physical rewards via Mistplay, and warns high IPM alone no longer guarantees chart success. Recommends combining gift cards / real-world rewards with loyalty systems, testing UGC creatives (TikTok) and emerging AI tools, and running a disciplined long‑term launch cadence — more launches, more testing, and a culture that treats new suppliers and stealth tech as core UA levers.
AI-written summary · about
chapters (7)
- 0:00Introduction
- 1:11Modern UA challenges
- 2:35Gaming industry opportunities
- 4:19Real-world rewards in gaming
- 6:44Loyalty for retention
- 8:09UA trends and AI
- 9:58Q&A wrap-up
related talks
15mSession: Embracing New Technologies – A Must-Have For Ad Monetisation And UA Managers
21mDemystifying Machine Learning for Programmatic UA & Retargeting
18mSession: From Players To Profits – Leveraging The Value Triangle For Enhanced ROI
49mPanel: How User Acquisition Is Evolving In 2025.
11mSession: Future of UA: Creatives, Predictions & Funding
37mEmbracing complexity and compliance in modern user acquisition
41mThe future of UA – Facebook ad best practices, creative marketplaces and UA bots
23mThe unreasonable effectiveness of data for better monetisation