Session: Future of UA: Creatives, Predictions & Funding
summary
Leus Capital shows a toolset that finds "heat" ads by image search and cross-network analysis, a visual creative search that identifies hooks, VO and UGC variants; a forecasting engine called luminina that projects CPI/LTV up to 52 weeks with a claimed ~99% accuracy; a funding product that advances up to 80% of monthly UA budget for up to 12 months, split into Explorer (studios < $100k/mo) and Scaler (>$1M target); plus a chat UI (Laybot) and a pretest creative success uploader for predicted campaign win rates.
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chapters (8)
- 0:00Future of UA creatives
- 1:10Product life cycle in UA
- 2:35Heat creative challenges with visual search
- 4:20Predicting CPI and LTV
- 5:26Scaling marketing budget
- 7:15Funding models for startups
- 8:19Expansion plans
- 10:08Q&A
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