Session: The Power Of Rewarded: Building Meaningful Connections Between Players & Games.
summary
A rewarded user acquisition network that runs on iOS and Android and builds customized reward funnels using MMP event splits and cohort data to optimize progression, speed bonuses and cashback. Claims include lifting day‑1 retention above 70% day‑1 retention and roughly 20% day‑30 retention, moving day‑7 deposit rates from 9.7% to 17%. Campaign iterations scale spend (one client +400% spend, +300% volume) and raise RPO ~25% by adding deeper events, time‑limited boosts and social/meta incentives to smooth the post‑reward cliff.
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chapters (11)
- 0:00Power of rewarded user acquisition
- 1:10Xmox approach to rewards
- 2:57Data-driven global expansion
- 5:24Player psychology and retention
- 7:51Player motivators and reward design
- 9:17Custom reward flows and churn incentives
- 11:43Retention and ARPU with rewards
- 13:08GardenCapes reward flow example
- 14:12Germany retention improvements
- 15:39Hybrid casual game case study
- 16:22Summary and future plans
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