Session: Beat The Uninstall Button: How AI-Native Engagement Rewrites The Player Retention Playbook.
summary
A gaming-focused engagement platform uses an in‑game SDK, telemetry and backend hooks to power purpose-built AI agents — Care AI, Engage AI, Community AI and Guard AI — that handle multi‑turn support, surface community tips from Reddit/Twitch/Discord, and run proactive in‑game conversations. Closed beta with customers reports ~4.2 CSAT and higher automation/deflection rates. Player survey shows >60% would churn after long waits, ~50% if answers are unhelpful, and 75% would play or spend more after high‑quality support; GA for proactive tooling is imminent.
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chapters (11)
- 0:00AI-native player engagement
- 1:11AI focus on player experience
- 2:55Player support as engagement
- 5:20Jacob’s support gaps
- 7:06Proactive engagement beyond marketing
- 8:11Helpshift’s AI agents
- 9:36Demo: Care AI resolving issues
- 11:43Beta results: engagement gains
- 12:47Proactive player journeys
- 14:31AI in gaming support
- 15:55Q&A
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