Hyper-personalisation fueled by psychometrics: The ultimate power-up for retention and monetisation
summary
Combining behavioral analytics (Unity Analytics, PlayFab, deltaDNA) with empirically validated psychometrics and machine learning claims big lifts: Salesforce-style tests show 4x session length and higher conversion, deltaDNA reports 200% retention and 40% revenue gains, one studio drops art style and reports 400% lower CPI while another tunes difficulty by measured grit and moves revenue from $2M to $3M in a month. Implementation uses 60-question surveys, realtime ML mapping, A/B permutations (Stanley AI style) and opt‑in consent.
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chapters (15)
- 0:00Intro
- 0:52What is hyperpersonalisation
- 1:28Results of hyperpersonalisation
- 1:55Where do we start
- 3:00Why hyperpersonalisation
- 3:21Engagement problem
- 4:22Behavior alone
- 4:55Half the picture
- 5:34What you need
- 6:59Understanding your players
- 12:19What do you want to measure
- 13:23Combining data with hyperpersonalisation
- 17:00Creating better communities
- 17:25Grit and open mindset
- 18:55The problem with hyperpersonalisation
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