South American market overview
summary
South America is a growing but high-friction games market: combined revenue (excluding Mexico) sits around $4B, and overall growth is roughly 5% annually, yet 20–30 studios typically close within two years because teams build without commercial strategy. Success requires deep localization (language plus cultural fit), long-term local partnerships, leveraging cheap local IP like soccer clubs or telenovelas for easy user acquisition, and shifting monetization toward ad-first models with low pay conversion.
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chapters (9)
- 0:00South American markets overview
- 1:55South America as talent hub
- 5:05Market dynamics in South America
- 9:06Content localization challenges
- 12:57Monetization and media consumption
- 14:43Market entry key factors
- 16:45Mistakes and partnership advice
- 18:15Soccer and telenovelas as IPs
- 21:22Building sustainable business
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