Growth of India as a destination for games
summary
India has 1.3 billion people and a mobile-first market where about 387 million smartphones in 2019 grow to ~550 million by 2020, median age 27 and half under 25. Internet penetration rises from ~33% toward 53% in three years while Reliance Jio-style plans cut data costs. Google Play is ~96–97% dominant. Paytm jumps from 11 million to ~104 million users after 2014 demonetization. Mobile games drive ~90% of gaming revenue, UA costs about $0.16 in India vs $1.70 UK, free-to-play dominates.
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chapters (14)
- 0:00India’s gaming potential
- 1:15Gaming strategy needed now
- 2:00Population and mobile growth
- 4:31Smartphone growth projections
- 6:00India’s game downloads lead
- 7:26Internet and data trends
- 9:12Disposable income and talent growth
- 10:15Digital wallets in gaming
- 12:00Gaming habits and monetization
- 13:44User acquisition in India
- 14:26Regionalization strategies
- 15:28Device evolution and free-to-play dominance
- 16:33Revenue growth potential
- 18:19Regionalization services
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