Leveraging key learnings in UA to happily grow your studio
summary
Argues that user acquisition and hiring must share messaging and tools, and gives concrete tactics: start with why to build a community that recruits for you, use Discord/Reddit/Quora/Facebook plus automated social scheduling to keep candidates engaged, and try niche channels — GameSmith and sponsored Instagram posts — instead of generic job boards. Shares a hard number: a $700 job board spend yields two poor resumes, while half that on Instagram gets better engagement. Offers candidate-tracking templates and referral-first hiring.
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chapters (8)
- 0:00Introduction
- 1:14Purpose over product
- 3:21Building community
- 6:32Talent acquisition vs retention
- 9:18Automating talent connections
- 10:43Hiring with humility
- 12:07Authenticity drives growth
- 13:52Reinvesting in challenges
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