Going Rogue: How Community & Connections Can Stealth Market Your Projects
summary
Argues that community management is a two‑way tool, not just marketing, and shows concrete wins from Blue Sky starter packs and meme play: an account grows from ~200 to 7.5k followers, a volunteer push nets 86 volunteer applications (typical ~30), and a studio clip hits ~1,400 views after same‑day back‑and‑forth. Recommends auditing resources (time, money, assets), using Discord/Twitter/Blue Sky/newsletters and meme generators, and running small experiments like Wish list Wednesday to build organic, retainable engagement (25% volunteer return rate cited).
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chapters (18)
- 0:00Community-driven marketing intro
- 2:33Community management defined
- 7:25Marketing vs community management
- 8:27Assessing community resources
- 12:58Setting success metrics
- 14:49Choosing community platforms
- 17:19Finding niche audience
- 21:19Engaging the community
- 29:25Learning from managers
- 35:44Community as labor of love
- 37:53Building authentic relationships
- 40:02Q&A: Growing fanbase
- 43:57Q&A: Reddit fear
- 47:08Q&A: Engagement schedules & ADHD
- 50:41Q&A: Finding evangelists
- 52:50Q&A: Wishlist Wednesdays & echo chambers
- 55:03Q&A: Authentic relationships
- 57:50Q&A: Community input
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